ion Brand
I’m responsible for defining and maintaining the ion brand across all touchpoints. But a brand is more than a set of visual rules — it’s about connecting the company’s values to its work. It’s shaping an ethos.
Beyond assets, I’ve designed libraries, systems, processes, and relationships that bring the ion team closer together, while making the path to success smoother.
Like all projects, I approach the ion brand through the company’s core values: Cultivating Belonging, Transforming Learning, Inspiring Action.
Cultivate Belonging
Cultivating belonging through design takes many forms. Content has to be accessible, relatable, and useful to everyone — externally and internally. Adopting brand standards means building templates that everyone in the company can use. Powerpoint templates are ready to fill in. Notion pages come pre-formatted. Assets like icons and gradients are easy for everyone to find and use.
Transform Learning
ion’s courses and platform set the standard for corporate eLearning. Every layout is clear, every video is captioned, every soundtrack is subtly balanced, and every course is given its own visual identity that still works within the whole catalog — that’s what defines good design at ion.
Inspire Action
Ultimately ion’s goal is to effect change. Next steps are clearly defined, language is clear and motivational, and data visualizations tell the story of cultural change. Everything looks pretty, but more importantly it functions well and reduces the friction between people and their goals. ion’s measure of success is impact, not volume.
Custom prefab Notion project page that auto-links to all ion databases. Interconnected databases keep everything linked and transparent.
Custom ion Voice GPT trained on ion’s Voice Guide, a document that explains ion’s brand personality traits and tone.
Example design system with clearly-defined action styles. ion now uses a similar custom system that puts accessibility first.
Master slide layouts for a deck that matches one of ion’s courses. There’s a different color scheme for every course.
The ion Motion System in use inside of After Effects. It can be dropped into any AE project file for fast graphics.
ion brand assets are easily accessible in Canva for everyone to use. A range of templates empower everyone to create.
Brand guideline document telling the ion logo’s story and how to use it.